Circular products—but is marketing still a one-way street? We’ll take a look at what you need to successfully build your branding and marketing.
Now that we’ve launched the FEMALE MAKER CHALLENGE:circular futures 2025 for the first time, we want to offer a regular event series for female makers and aspiring and established female founders working in the field of circular everyday products and circular business models. Are you passionate about physical everyday products and circular business models that go the extra mile—ones that make an ecological, social, or economic impact? The focus is on circular product design: durable materials, repairable products, and recyclable concepts such as sustainable furniture, reusable packaging, upcycled products, smart household gadgets, resource-efficient mobility solutions, and innovative textiles.
Then this group is the right fit for you! Our goal is to raise the profile of female makers from all walks of life, support them with expertise, and help them connect with one another.
From 3:00 to 5:00 p.m., the MakerLab and its machines serve as a safe space for women who want to use the lab’s equipment for free, with or without guidance. At 5:00 p.m., we’ll start with a short keynote presentation followed by a discussion session.
You can choose to sign up for both rounds or just one of them
Procedure:
3:00–5:00 p.m. Working on machines of your choice in the MakerLab
5:00–6:30 p.m. Keynote presentation and discussion session
This time with Alea Sophie Ruiter, a marketing expert in circular communication.
Alea Sophie Ruiter is a freelance branding and online marketing strategist for impact-driven companies. She also volunteers for the Cradle2Cradle NGO. Time and again, in both contexts, she finds herself asking: If our products are circular, why is our marketing still a one-way street?
We’ll explore how a linear customer journey can evolve into a dialogue with your customers—and why this requires a solid marketing foundation. After all, only those who understand the “why” behind your product or brand will become fans. Together, we’ll discuss the tools and strategies you need to successfully build your branding and marketing for your CE startup.
- This is going to be exciting!
We look forward to seeing you!